Who still understands the word “virtuous” today? Its use has long gone out of fashion. The new virtue is more something like Astrid Lindgren lets Karlsson once said “It’s got to go bang, and it has to be fun, otherwise I won’t come!” In other words, it should bang “very” and “a lot”.
Many non-Christian entrepreneurs are asking me: ‘What is the added value of being a Christian in times of crises? We live in the same world, face the same circumstances, and experience the same crises?’ So, what is the added value of being a Christian as entrepreneur in times of crises?
In the business world, I see how entrepreneurs think very differently about being successful. Some entrepreneurs limit their view of success to personal well-being, happiness, and self-gain. They think in terms of power, competition, and winning. Their primary goal is to maximize profit, and their motto is “the end justifies the means.” Others prioritize the interest of the client and the interest of the other stakeholders. Their primary goal is to improve the well-being of everyone involved, and their motto is “adding value to the client, the society, and the world in an economically profitable way by maximizing the well-being of all stakeholders.” These entrepreneurs, when guided in their decisions by God, are what I call faith driven entrepreneurs.
Our current world is often described as a VUCA world. A world that is filled with Volatility, Uncertainty, being Complex and Ambiguous. This has become clear as powers change on a global economic level, as well as with the emerging disruptive technology and the current Covid pandemic. Change is the new normal. As Christian entrepreneurs, how can we find stability and reference points to make good business decisions?