Be aware, that the example about the vision and mission we used in the video, is the example of Europartners. This example can be offending for our non-christian audience. Better is to use examples of other companies like Shell or others.


This session is about your earning model:

  • What is it actually, why do people buy your product or service?
  • How does your personality and character as business owner or leader relate to these USP's?
  • What is the difference between you and your competitors and what is your added value?


Additional preparation possibilities:

  • The book (Canvas model): Business Model Generation, a Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder