Discovering the business lessons of two cities.

Where business is today and where it must go - an analysis based firmly in ancient Bible stories and on New Testament teaching.   

Target group

Entrepreneurs, business people, professionals, business leaders and theologians who want to know more about business from a Christian perspective. 


Total amount needed for 2020:  € 15.000 (writing, editing, translations, printing).

Support this project
Your donation: €
Description: Book


1. In the business world we often see leaders and business people thinking in two ways about what "healthy" management looks like. These are the two main trends:

  • The pursuit of self-realization, power, prestige, and status. The attempt to become the greatest while maximizing profit. The crux is that only the winner counts, with the end justifying the means.
  • Living and working in the interests of stakeholders, customers, society, shareholders and other interested parties. These people think and speak mainly about adding value, human scale and technological innovation as a starting point for thinking about business operations. They are driven by higher values than short-term financial interest.

2. The need for Christian entrepreneurship. Hopefully a Christian feel most connected to the second trend, but it is important to consider what is specifically Christian?  Which brings us to questions related to the following:

  • Ownership. To whom does our life, this world and our company ultimately belong? How does this ownership determine our strategy and our actions?
  • Results: What is the desired outcome of our business actions? Who determines the outcome of this action?
  • Who do we credit for what we have been given? What responsibilities does this ownership come with?
  • Our behavior. As Christian entrepreneurs how do we behave towards the world around us? What do we do with Paul's statement that we are ambassadors of the business world?
  • Where can man's ultimate happiness and fulfillment be found?

In answering these questions, we use the metaphor of two cities that we come across in the book of Revelation.  The city of Babylon is the city of mankind, and the city of Jerusalem is God's city. It is from these two cities that we draw lessons: from their history and their future. We apply the lessons of these cities to our way of living and to the way we do business and lead.